Facebook took on big companies like eBay and Etsy when they released their marketplace in 2016. Since then, they have seen a huge growth in their marketplace platform. It is a feature within the Facebook platform that allows you to buy and sell goods without an issue.
It works really well for local businesses as it is so simple to see free and paid items in a neighborhood you live in. Over the past few years, it has grown in popularity and is now used by 800 million people in more than 70 countries across the globe. With so many people already on-board the platform, there has not been a better time to get involved in such a product.
It’d be beneficial for most of us as more than 64% of people interact with their social media platforms on a daily basis. Let’s have a complete look at the Facebook marketplace and how you can utilize it to your advantage.
What is Facebook Marketplace
As the name suggests, it is a place where buyers and sellers meet to conduct a business transaction of pre-owned items. Anyone can become a seller on the platform by just listing an item up for sale. Users can browse for the different category products, check-in on groups, or see products from their favorite store in town.
The products and options are tailored to the liking of the individual’s interests on Facebook. It is kind of a peer to peer platform where you have to contact the individual through Facebook messenger. It is a really good idea because you will get to know the person behind the sale one on one basis. This way, you will foster stronger relationships with the individuals.
As we speak, Facebook continues to work hard in adding new features to it more interesting and compelling to the rest of the users on Facebook. Now, they are letting the users connect the payment processors like Shopify and BigCommerce to their marketplace Account. After the introduction of the payment processors, you can use them for the products you sell through your store, and even you connect with than one on one.
Now, let’s look at how the Facebook marketplace work and can you sell on the Facebook marketplace as a page.
How to Sell on Facebook Marketplace
Anyone who has a Facebook account can sell on its platform as long they comply with the regulations set by the team. Every user must follow the commerce policy of Facebook, and only then your listings will be approved.
You don’t need to create a separate marketplace account to start listing. You can use your personal or business account to make your first sale or begin conducting business.
Here is what you need to do to create a business listing on Facebook.
- First, open the Facebook homepage/newsfeed page and click on the Marketplace icon from the left sidebar.
- Now, you need to click on the Sell Something button located in the left sidebar.
- Then, select the type of product you want to list on the platform from the available list.
- Once you’ve selected the type, you’ll be prompted to create the actual listing for the product you are selling.
- Then you will need to fill out a couple of details for the listing, which includes the category, what you’re selling, price, location, description, and images (up to 10).
- Once you’ve filled all that, click on the Next button to proceed further and then select the audience and click on the Post button.
Now, your product is listed on the Facebook marketplace, but the real work begins from here. It includes the marketplace audience for your listing, and it will automatically create a store on your profile page.
You can access the store by clicking on the Shop button from the left bar on the profile page. Once your store started getting a few orders, you will get a few badges from the company. These badges are provided to those who interact with the audience in a better manner. Once you have published your listing on the FB market place, your job is not done yet. Now, you will need to boost the listing to be in the top search results to get more queries.